My husband is a marketer's dream come true. He sees tacos on the side of a truck on his way to work and comes home hungry for tacos. He sees a tv commerical for chocolate mint ice cream, and he can be found in the frozen food aisle instead of the couch.
It's true that marketers are paid to conjure up desires and needs, all with the power of suggestion so that the unassuming succumb to their salesmanship. It's a lot more prevalent than we might think, and I know my husband is not alone. I mean, are you thirsty for a soft drink right now? ;)
In Japan, the power of suggestion has been so successful that it pretty much dictates what people eat for Christmas Eve dinner. It doesn't involve rice or stir fry or any kind of sushi.
Nothing traditionally Japanese, and even though it would never be considered fine dining, a reservation must be made in order to ensure this dish will be on the Christmas Eve table.
You will be as surprised as I was to know that it's none other than a US fast food, made by the Colonel himself. Yep, the Japanese eat Kentucky Fried Chicken for Christmas Eve dinner.
That ad campaign in Japan back in 1974 was a smashing success!